4 ex-Paystack senior managers launch grocery supply startup, GoLemon

4 ex-Paystack senior managers launch grocery supply startup, GoLemon

4 former senior managers at Paystack are leaving the fee firm to launch GoLemon, a startup that delivers groceries and home goods. Yinka Adewuyi, Gbadegbo Gbade-Oyelakin, Abdulrahman Jogbojogbo and Abiola Showemimo, all early staff, have been at Paystack for a minimum of six years. 

Adewuyi, a former product lead at Paystack, is GoLemon’s CEO, whereas Gbade-Oyelakin, who led Paystack’s core platforms staff, is the CTO. Jogbojogbo, a advertising and marketing lead at Paystack, will lead the startup’s progress, whereas Showemimo, one of many first ten staff at Paystack, will lead operations. 

The startup delivers groceries and home goods to properties and companies and can compete with different deep-pocketed corporations like Glovo and Chowdeck, a YC-backed firm. Opponents like Mano and Pricepally are additionally fashionable decisions for grocery supply in Lagos.

GoLemon’s entry into the market comes months after worldwide giants like Jumia and Bolt exited the meals and grocery supply phase final yr.

Francis Dufay, Jumia’s CEO, blamed difficult unit economics, huge losses (Jumia Meals by no means turned a revenue in any of the 11 international locations it operated in), and growing competitors for the choice to close down Jumia Meals. 

And whereas some huge gamers are beating a retreat, Jogbojogbo believes that is the most effective time to begin a grocery supply enterprise. 

“It’s tough to get began proper now and get traction but when we are able to climate the storm proper now, I feel we might have been in a position to construct a formidable enterprise,” Jogbojogbo instructed TechCabal on a name. 

He added that the staff will depend on Showemimo’s expertise as a grocery store proprietor in Lagos and Gbade-Oyelakin’s expertise as head of engineering at Supermart, a web based grocery store, to construct the enterprise. 

GoLemon’s distinctive proposition 

GoLemon manages its stock and achievement centres, immediately sourcing its bulk merchandise from farmers and FMCGs. Jogbojogbo instructed TechCabal that whereas GoLemon might need competitors in points of its product choices, it doesn’t have an “end-to-end competitor.” 

The startup has constructed a sourcing community linked on to farmers and producers and optimises for the bottom prices potential to draw a large buyer base. The startup principally caters to giant orders and was “deliberately designed round individuals who make repeat orders, repeat purchases and huge basket measurement orders,” Jogbojogbo mentioned.

The launch comes weeks after a former Flutterwave vice-president launched Mira, a foodtech startup. YC has additionally more and more backed foodtech startups, even because it scales again its presence on the continent.

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