How advertisers can take care of generative AI’s copyright conundrum

By Tim Peterson  •  November 20, 2023  •  1 min learn  •

Ivy Liu

Manufacturers and businesses know higher than to make use of copyrighted work of their campaigns with out permission (or they need to). However what about content material created utilizing generative AI instruments that could be skilled on copyrighted work with out the copyright homeowners’ consent?

To what extent copyright regulation applies to generative AI instruments is a legal gray area. Corporations together with OpenAI, Google and Microsoft assert it’s honest use, whereas others equivalent to Information Media Alliance, IAC and The New York Instances argue it’s not.

The U.S. Copyright Workplace is finding out the matter, however within the meantime, this ambiguity is trigger for concern amongst entrepreneurs who could also be greatest off deploying techniques to insulate themselves towards any potential copyright claims, as coated within the video beneath.

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