Michelle Heffernan brings a long time of expertise to Louisville-based restaurant firm
Louisville, KY (RestaurantNews.com) Wild Eggs, a favourite breakfast, brunch, and lunch restaurant chain headquartered in Louisville, Kentucky, declares the appointment of Michelle Heffernan as its Vice President of Advertising and marketing. With 25 years of selling, gross sales, and promoting expertise, Heffernan brings unimaginable experience to her new position.
Heffernan’s profession contains 17 years within the restaurant trade, the place she served because the Senior Director of Advertising and marketing for Papa John’s Worldwide Most popular division. Throughout her time there, she was concerned in quite a few areas, together with advertising and marketing, operations, level of buy planning, native retailer advertising and marketing, and franchise relations. Most just lately, she and her workforce managed database advertising and marketing packages that developed new and progressive approaches to concentrating on and segmenting clients. Earlier than her tenure at Papa John’s, Heffernan helped launch the Maker’s Mark Ambassador program whereas working for Doe Anderson Promoting. Her company expertise additionally contains contributing to the expansion of nationwide manufacturers like Morton’s The Steakhouse, Lexmark, Reynolds American, and US Smokeless Tobacco.
“I’m honored to hitch the flock at Wild Eggs throughout a pivotal progress level, and I’m excited to guide the model and advertising and marketing technique,” says Heffernan. “I’ve a deep-rooted love for the Wild Eggs model. Their progressive menu choices and dedication to high quality resonate deeply with me. Collectively, we’ll discover new initiatives and push boundaries to raise Wild Eggs’ prominence within the informal eating area.”
Heffernan is a proud alumnus of the College of Louisville, holding a bachelor’s diploma in advertising and marketing. Her confirmed experience in promoting and advertising and marketing spans a variety of disciplines, together with mainline promoting, interactive advertising and marketing, direct advertising and marketing encompassing acquisition and retention/loyalty methods, CRM packages, and occasion administration.
“We’re excited to welcome Michelle Heffernan to our workforce,” stated Andy Abbajay, CEO of Wild Eggs. “Her intensive expertise and spectacular monitor file will undoubtedly be instrumental in shaping the way forward for Wild Eggs.”
To study extra about Wild Eggs, go to www.wildeggs.com.
About Wild Eggs
Wild Eggs is a up to date breakfast, brunch, and lunch restaurant primarily based and established in Louisville, KY. A non-public fairness fund bought the Wild Eggs restaurant chain on January 18, 2023. Since opening in 2007, the restaurant has gained nationwide consideration for its progressive tackle traditional breakfast fare. Wild Eggs gives a artistic, chef-driven menu, in addition to an genuine espresso bar. The restaurant chain employs greater than 400 folks throughout Kentucky, Indiana and Ohio. Wild Eggs is open day by day for breakfast and lunch from 6:30 a.m. to 2:30 p.m. on weekdays and seven a.m. to three p.m. on weekends.
For extra info go to www.wildeggs.com.
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