SCP Accommodations and The Significance of the Digital Visitor Journey

SCP Accommodations and The Significance of the Digital Visitor Journey
  • HOTEL TYPE: SCP Accommodations
  • SOLUTIONS USED: Revinate Advertising and marketing, Visitor Suggestions
  • REGION: North America
  • GOAL: Smaller advertising group working with little company assist
  • STRATEGY: Leverage e-mail and observe suggestions efficiency
  • RESULTS: Working with Revinate has saved SCP roughly $30,000 a yr by bringing e-mail advertising in-house

Meet the client

Revinate has turn out to be a key participant in our digital visitor journey. Amanda Reuss, Regional Director of Digital Advertising and marketing

The model

Soul Group Planet (SCP) Accommodations was born out of a imaginative and prescient to assist make the world a greater place by serving those that worth private wellness, social good, and the surroundings. With accommodations in California, Colorado, and Hawaii, they drive optimistic change by their Each Keep Does Good program, SCP Match, SCP Commons, and Honest Commerce Pricing.

SCP focuses on the digital visitor journey to develop its enterprise. They ship related content material to company to constantly grow their database, drive direct bookings and earn buyer loyalty. Additionally they observe their efficiency commonly with the assistance of customer feedback. With a small advertising group on the company degree and little company assist, most of their advert spend was digital and managed in-house, which required them to leverage their partnership with Revinate.

The answer

Revinate has turn out to be a key participant in our digital visitor journey, mentioned Amanda Reuss, Regional Director of Digital Advertising and marketing. They labored with Revinate to formulate a 3 level technique:

  • Uncover & Plan: Make the most of a multi-channel email acquisition effort by their paid social, check-in, web site login portal, and many others.
  • E book & Keep: Create constant branding for transactional emails with a visible method to on-property and native space choices. Personalize email confirmations by including reservation particulars to the highest of the affirmation.
  • Return & Mirror: Leverage automated emails for post-stay opinions to watch promoters and detractors throughout the portfolio. In the meantime, management screens NPS for the SCP portfolio advert public rankings.

The outcomes

By using Revinate’s options, SCP saved 1000’s per lodge every month by bringing e-mail advertising in-house. Their e-mail well being grew to roughly 62% throughout the portfolio as nicely. By specializing in visitor e-mail acquisitions and communications, SCP was capable of clear up its visitor information and take advantage of its worth.

About Revinate

Revinate empowers hoteliers to immediately join with their company.

Our Visitor Information Platform and communication options unlock income for hoteliers and put them in charge of the total visitor expertise — preliminary analysis, reserving, check-in, all through the keep, and even after take a look at — all by way of the communication channels that company choose, whether or not it is voice, textual content, e-mail, or internet.

Greater than 12,000 accommodations globally financial institution on Revinate to drive direct income and ship pleasant visitor experiences.

Ask us how we do it. Go to our web site to get a demo.

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