On one among her journeys to Lagos, Ore Badmus met Izzie Ekong at a Christmas ceremonial dinner they usually hit it off. They turned associates, and subsequently, this friendship would blossom into one other relationship, making them co-founders.
Izzie and Ore, each entrepreneurs, are founders of the Tech Entrepreneurs Help Initiative aka TEMSI. This initiative seeks to supply beginner tech entrepreneurs with help to successfully navigate their advertising and marketing careers within the type of mentorships, scholarships, and internships, amongst others.
Tech Advertising and marketing deeply appealed to Izzie from the beginning, because it was simply the right cocktail of tech, arts, and psychology — all of which have been fields she was already educated about. Ore, then again, didn’t have such a straight trajectory. With a background in movie, she began her profession as a inventive lead at an edutech startup earlier than transitioning into advertising and marketing.
Initially of 2023, Ore had objectives, and one among these was giving again to the tech ecosystem. At first, she was going to create and host programs for beginner entrepreneurs however selected a extra holistic and sturdy method, which was what birthed TEMSI.
“Fairly a variety of comparable programmes have been being introduced on the time, however the majority of them have been just for technical roles in tech, and I realised that non-tech in tech roles, particularly entrepreneurs are typically ignored and never as valued within the ecosystem. I shared my plans with Izzie and she or he got here on board,” Ore shared.
In accordance with Izzie and Ore, tech entrepreneurs do loads for the tech ecosystem however with out so many accolades.
“Entrepreneurs don’t get loads of consideration. The individuals doing the technical work at all times get prioritised and entrepreneurs are just like the afterthought. This makes little sense as a result of entrepreneurs are the individuals who promote these merchandise the tech guys are creating and if we’re not there, what occurs? Who’s going to market your product? Who’s going to herald the income?” mentioned Izzie.
“Tech entrepreneurs encounter loads of challenges and the explanation that TEMSI exists is to shut that hole. Individuals do not likely see the work and experience that goes into tech advertising and marketing and this impacts each facet of the journey, from the educational facet of issues to how effectively we receives a commission,” Ore added.
Collectively, Izzie and Ore have established TEMSI. Utility for the primary cohort is now open and can present 5 fortunate girls in tech advertising and marketing with help. This help features a full scholarship to Treford’s product advertising and marketing or content material advertising and marketing boot camp, internship placements at tech startups, efficiency monitoring, entry to sources, and mentorship with individuals like Tofunmi Alo, Enniye Timiebi, Toni Ajewole, Joanna Okey, and Sandra Tabansi.
Advertising and marketing is an important a part of any startup, and the founders of TEMSI imagine there’s an enormous marketplace for it spanning all the differing types, from content material advertising and marketing to social media advertising and marketing, progress advertising and marketing to product advertising and marketing and so on. The digital advertising and marketing business is projected to witness much more aggressive growth within the coming years because the inhabitants of individuals consuming and creating content material on the web will increase. This has made marketing skills in demand, and TEMSI desires to play its half to make sure that the brand new crop of entrepreneurs are given all it takes to thrive.
Thus far, the TEMSI group have been capable of garner loads of help which has made their work much less difficult.
“We reached out to communities within the tech ecosystem, NonTech in Tech and Smarketers Hub, as a result of we imagine that the ecosystem must be related. Most people and communities we reached out to grasp our mission and why it’s essential that we do that,” they shared.
They’re partnered with Tech Ladies Help, Pade HCM, Cloudax, Xend Finance and the educational platform Treford.
In accordance with Ore, the aim is for TEMSI to turn into a good platform for tech entrepreneurs.
“We wish the title TEMSI to hold weight. We wish candidates who’ve handed by means of the TEMSI program to be related to excellence, and for hiring managers to see that on a resume and have extra confidence in that candidate,” she said.