In the present international surroundings of vogue, self-expression stands at its core. It empowers and identifies us via sure colours, patterns, and materials. Nigeria presents related perception into vibrant vogue and societal expression via conventional silhouettes. Austrian Lace
Style has advanced to incorporate up to date vogue as an prolonged artwork kind that seeks to encapsulate social currents, timeless tradition, and self-expression. Embroidery in native-woven African clothes pre-dates European imported materials garnering a commerce and inventive historical past that has been setting the stage for vogue. The Affiliation of Austrian Lace Producers celebrates vogue, historical past, and tradition in its illustration of African vogue via this timeless editorial.
For the editorial, fashions have been draped in material by six famend Austrian lace producers: Getzner, HKG Embroideries, HOH Hoferhecht Embroideries, Oskar, Riedmann, and Wilhelm Scheffknecht. The inspiration behind the editorial was to problem the stereotypical perspective and take away a stigma round lace — that it caters to solely a conventional and older viewers.
“The Affiliation of Austrian Lace Producers in Vorarlberg, Austria, the umbrella group of Austrian Lace Producers consists totally of small, family-owned firms and makes a speciality of producing the perfect the trade has to supply. It exports round 98% of its manufacturing to over 100 international locations around the globe. The creativity of its designers and its technical edge is world-renowned.” says Guido Inventory, the Industrial Counsellor on the Austrian Embassy in Lagos.
Conventional patterns and textiles are nonetheless seen to be a part of the ever-changing vogue panorama in Nigeria, and Lagos has turn out to be residence to a number of alternatives to indicate the world a glimpse of its wealthy heritage. The Affiliation of Austrian Lace Producers is celebrating, via this vogue historical past and tradition, its illustration of Nigerian vogue.
By way of this initiative, Austrian lace motivates a youthful era of creatives to outline vogue on their very own phrases. It goals to include a priceless ecosystem involving partnerships and modern collaborations by highlighting why Austrian lace has been, is, and would be the go-to material for all generations, bringing iconic vogue moments from completely different a long time to life.
“The materials are to encourage items that put a contemporary spin on a standard textile, starting from lace fits to floral robes to even components of avenue kinds that may construct a reference to a youthful viewers following Austrian Laces’ a long time of legacy,” says Frances Ore, marketing campaign lead.
Try extra photographs from the marketing campaign…
Pictures: Courtesy of Tanya Rupani
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